Nike Signature backpack for Lebron James with a sophisticated mix of materials consisting of variegated / melange effect two tone poly / nylon body material, PU coated bottom material and "mirror PU" accent material. Top loader construction of backpack provides fast access to contents. Front panel pocket is padded and lined "fuel" pocket for carrying food and drinks. Bottom panel zippered compartment separates clean clothes from dirty clothes and can carry basketball shoes.
Role in design: Product Design, Product Development, Material Design, Material Development, Trim Design, Trim Development.
HO13 seasonal colorway. This was the colorway Lebron James carried in the "Training Day (Strive for Greatness)" commercial.
Nike Lebron James "Training Day (Strive for Greatness)" commercial
A video created to highlight the energy and talent directed at making the best apparel, footwear, and equipment for the best basketball athletes in the world.
LJ Crown logo is directly applied as a silicon weld to center front panel on "mirror PU" trim material.
3D screen printing of seasonal Lebron Lion Graphic is revealed when main compartment flap is opened.