I envision and create the future of bags and accessories.
I'm a creative leader with almost 20 years of experience creating and influencing new product design, development, and innovation focused on bags and carry accessories.
For the majority of my professional career I was senior product designer on the global bags design team at Nike where I helped many of Nike's business categories achieve year over year double digit growth making it the highest grossing athletic bag brand in the world.
Creating desire. Using color, graphic and materials and trims as tools for story telling which brings a product to life and makes it relevant to the consumer.
Delivering value. Bringing together a mix of materials, trims and details as well as different construction methods to create sophistication and ultimately value.
Making it just right. Continually refining how bags fit and are constructed enhancing comfort and ultimately performance.
Experience, that will help you avoid pitfalls and move through the product creation process more efficiently and with the best results.
Complex simplicity: Pure performance is the sweet spot between complexity and simplicity.
Sweat the details: Highlight the method of make to create a premium aesthetic.
Fit is free: Product performance improves by tailoring for fit and motion.
Visual disruption: Illuminate performance benefits by amplifying innovation.