Brasilia is Nike's good level / value level training bags. I have had the opportunity to design at least 4 generations of this collection.
Seemingly simple easy to dismiss bags however, the hardest products to design are the ones where there are the most limitations. How efficient can the design be to allow for the highest pattern efficiency? Something not as critical if you're making a thousand of these. It's a completely different level of scrutiny if they're made in the hundreds of thousands.
How far can you push a bag with limited FOB? In addition you have to get everything just right because there isn't much there to hide something that may be off. The fit of the straps, the amount of padding, the way they're angled and how long they are. Every detail needs to be 100 percent or it's going to stick out when you look at it and suck to carry it.
Role in design: Product Design, Product Development. Material Design, Material Development, Trim Design, Trim Development.