The Earth Pak Loch Soft Cooler was designed and developed with a focus on visual appeal, innovative features, and manufacturing efficiency. Colorways were strategically chosen and applied to boost brand recognition and attract shoppers. Practical, efficient methods were created for executing key features such as the detachable Iceolate Tote, IPX-8 waterproof zipper, MOLLE webbing, and multiple carry options, maximizing usability in real-world conditions. The result balances rugged performance with strong aesthetic appeal to stand out and drive desire on Amazon’s highly competitive retail platform.